Geoff Duda

Operating Partner

Geoff joined Ara in 2021 as an Operating Partner.  Geoff’s career spans 30 years in regulated and deregulated energy markets and other consumer services businesses.

Since 2000, Geoff has held leadership roles at the forefront of retail energy deregulation, including a thirteen year tenure at Direct Energy culminating with the role of Senior Vice President with responsibility for the multi-billion dollar P&L associated with Direct’s residential retail energy, home warranty and protection plan businesses in North America.  Geoff continues to be driven by a desire to evolve the way that we think about, generate and consume energy.

Geoff earned his Bachelors of Science in Aeronautical Engineering from The Ohio State University.  He also holds a Juris Doctor from Capital University and a Masters in Financial Economics from Ohio University.

Geoff and his wife Missie live in Katy, Texas where they root for their three children, the Ohio State Buckeyes and the Pittsburgh Steelers.